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Ziff Davis B2B
Lead Generation Emails
Overview
Ziff-Davis B2B
Team
Myself - Email Specialist/Content Designer
1 Marketing Managers
1 Front end Developer
I created animated and static emails daily, which were sent out on a constant schedule to qualified leads to drive traffic to landing pages and other content marketing channels, including a B2B information portal Toolbox.com.
Impact
Increasing the capture and nurture of leads for the sales team.
Example of a static email I designed.
Example of a static email I designed.
Example of an animated email I designed.
We tested the effectiveness of animation in emails over a 5-month period and found little improvement in conversion. So we continued refining only static emails going forward.
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